“When we seem at the U.S. market place and what our competitors are executing there, I consider there is a possibility [for Nismo] in the crossover and truck segments heading ahead,” Katagiri stated at the unveiling this month of the Notice Aura Nismo, a “System-E-motivated” revamp of the pedestrian Notice Aura.
The Be aware Aura Nismo, which goes on sale this drop, provides to a domestic Nismo lineup that is manufactured up of variations of the GT-R, Fairlady Z, Leaf electric car and March compact.
In the U.S., by distinction, Nissan sells only the GT-R Nismo, acquiring bought out of the 370Z Nismo in advance of the full redesign landing future spring. It is a good guess that the upcoming-gen Z will also get a Nismo cure.
Nismo has built halting headway on its ambition to turn out to be a world heavyweight performance subbrand when compared with the recognition of this kind of rivals as Mercedes’ AMG, Subaru’s STI or Hyundai’s N traces.
In 2017, Katagiri introduced ideas to double the variety of Nissan nameplates that get the Nismo cure and to deliver a around sevenfold increase in product sales in 5 decades. The lofty intention was to elevate world-wide Nismo deliveries to 100,000 autos in the early 2020s, from some 15,000 in 2016.
Nissan now declines to even give profits figures for Nismo.
In the U.S., Nissan has experimented with Nismo versions of the Juke subcompact crossover and the Sentra sedan. And this spring, in the Middle East, Nissan launched the Patrol Nismo SUV. That deal could foreshadow how Nissan handles long term gentle trucks for the U.S.
But any significant North American enlargement of Nismo could be some time coming. Katagiri failed to supply a timeline but explained racing and advertising routines will fill the gap in the meantime.
“Nismo is a global model. But when it arrives to its precise enterprise, Nismo intensely relies on Japan at the instant,” Katagiri stated. “In overseas marketplaces, the U.S. and Europe involved, the so-named globalization of Nismo is a little something we are likely to do from now on.”
Naoto Okamura contributed to this report.