British Biking Appoints New Industrial Director

British Cycling has announced the appointment of a new professional director who will focus on sustainability and advancement. The new industrial director, Darren Henry joins from Leading League football club Southampton FC. His concentration will be on building and enhancing the very long-time period progress at British Cycling, as perfectly as sustainability and brand name.

Darren Henry. British Cycling’s new professional director.

The press launch reads:

I am really searching forward to be signing up for the group at British Biking. It is a really exciting time for all facets of the sport. From the crew competing for medals out in Tokyo, to the tens of millions across the nation having on their bikes day by day.

From growing participation and keeping people active, to supporting a vibrant domestic activity. It’s very clear that cycling has a very important function to perform in our state about the a long time ahead – earning British Cycling’s proposition a unique and compelling one for brands and potential companions.

Cycling has experienced outstanding growth around recent decades. The sport is positively impacting modern society, natural environment and sustainability, well being and wellbeing, and the financial state. This will offer new chances to accelerate the organisation’s commercial growth. I just can’t wait to get started out.

Darren Henry

New Business Director of British Biking

As British Cycling’s Industrial Director, he will be dependable for the advancement and execution of the British Biking business method. This requires securing industrial partnerships, marketing the improvement of membership, and maximising options from key cycling activities.

Darren will start out on Tuesday 17 August getting invested 3 yrs as Head of Partnerships at Southampton FC. All through this time, he has been accountable for securing above £50 million of new industrial cash flow which include club record-breaking commercial partnerships.

Prior to becoming a member of Southampton FC as Head of Partnerships in 2018, Darren labored in different commercial leadership roles at primary sporting organisations such as Manchester United, IMG Golfing, Harlequins FC, London Irish FC and award-winning, facts-pushed sports activities marketing agency, Two Circles.

As we establish British Biking into a commercially sustainable organisation it is critical that we establish a variety of money streams, which in change replicate all the diverse factors of our organisation, such as the numerous cycling disciplines.

Darren’s established keep track of report will be definitely significant in assisting us identify alternatives, make the most of them and then nurture long lasting relationships that can profit anyone. I’m looking ahead to doing the job intently with him as we consider British Cycling into an exciting new era.

Brian Facer, British Cycling’s Main Executive.


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