Do riders care what you think? What they really make of social media criticism

At the start of last year, Mark Cavendish gave an upfront interview to Het Nieuwsblad in which he stated that: “All that shit in your magazines or on Twitter, it doesn’t hurt me.” For cycling publications, Cavendish represents a goldmine of quotes and headline material but this one, almost throw-away […]

At the start of last year, Mark Cavendish gave an upfront interview to Het Nieuwsblad in which he stated that: “All that shit in your magazines or on Twitter, it doesn’t hurt me.”

For cycling publications, Cavendish represents a goldmine of quotes and headline material but this one, almost throw-away line, leads to two important questions – do riders care what the outside world really think of them, and secondly, does public opinion affect them?

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