Dodge to resurrect ‘Fratzog’ brand for new electric powered vehicles

Christina Wilkins

Dodge CEO Tim Kuniskis speaks Aug. 13, 2021 through a media celebration. In the back, the Fratzog logo was used alongside Dodge’s existing emblem. Michael Wayland / CNBC DETROIT – Dodge will use a throwback symbol known as the “Fratzog” for its impending electrified motor vehicles, CEO Tim Kuniskis explained […]

Dodge CEO Tim Kuniskis speaks Aug. 13, 2021 through a media celebration. In the back, the Fratzog logo was used alongside Dodge’s existing emblem.

Michael Wayland / CNBC

DETROIT – Dodge will use a throwback symbol known as the “Fratzog” for its impending electrified motor vehicles, CEO Tim Kuniskis explained to CNBC.

The Fratzog – a produced up phrase by a designer – was at first made use of by Dodge from 1962 through 1976. It characteristics a break up deltoid built of three arrowhead designs that variety a a few-pointed star. The new variation is made to be three-dimensional and involve LED lightning.

“It damn around looks like anything that Doc Brown would have accomplished,” Kuniskis claimed, referring to the fictional inventor from “Back again to the Long term” during a new drag racing occasion in suburban Detroit. “It looks very futuristic and electrified, and it’s our record, which is what we do.”

The Fratzog – a manufactured up phrase by a designer – was at first utilized by Dodge from 1962 by means of 1981.

Dodge

The resurrected symbol was very first demonstrated last thirty day period on a Dodge idea auto that was previewed by its Stellantis guardian corporation in the course of an “EV Day” for traders. Dodge also applied the emblem together with its present-day red-striped a single at the “Roadkill Evening driven by Dodge” drag racing party, which on a yearly basis draws in tens of 1000’s of individuals in Pontiac, Michigan.

Stellantis – the merged automaker in between Fiat Chrysler and French automaker PSA Groupe – strategies to commit at minimum $35.5 billion (30 billion euros) in electric powered automobiles and supporting systems by 2025.

Kuniskis reported the Fratzog is not intended to be a subbrand of Dodge. It will be utilised on electric powered motor vehicles as a way to separate them from other people products, in accordance to Kuniskis. He declined to specify if the new emblem will be applied solely on all-electric powered cars or also contain hybrid and plug-in hybrid designs.

Dodge, which has positioned alone as a muscle motor vehicle brand, is predicted to far better depth its electrification strategies in the fourth quarter forward of launching a plug-in hybrid model in 2022 and an all-electrical muscle vehicle in 2024. The idea with the Fratzog brand is envisioned to be unveiled early up coming yr, Kuniskis mentioned.

The symbol is a way to very easily detect the autos without the need of modifying their layout qualities, likely which means that the manufacturer will have new vehicles that offer you gasoline, electric powered or hybrid devices to electricity the vehicles. It can be similar to Dodge’s current approach of giving distinct amounts of general performance – largely V-6 and V-8 engines – in its lineup of autos, which include its well-recognized Hellcat emblem for a line of current 700-as well as horsepower types.

“We never want them to search radically different for the reason that we want you all to be portion of the exact detail,” Kuniskis stated referring to Dodge’s so-identified as “Brotherhood of Muscle” ownership community. “So, we mentioned, ‘OK,’ if you have electrification in your motor vehicle, we don’t want you to be screaming, ‘I have electrification.”

A designer at Dodge’s then-mother or father enterprise Chrysler Corp. designed up the word Fratzog for the symbol, in accordance to a spokesman.

The Fratzog brand was utilized in the course of a teaser video clip of an impending electric Dodge principle auto for the duration of Stellantis’ “EV Working day” in July 2021.

Dodge

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