New DS flagship SUV to rival Audi Q5 from 2024

“We can capture persons with the tale of electrification. This is what Tesla did. We have the place to create the story. This is the rationale why we are the to start with Stellantis brand to launch the new battery and powertrain on the DS 3, so that we are leaders in the enterprise.”

Q&A with Beatrice Foucher, DS CEO

How is DS faring amid the challenges staying confronted by the automotive business?

“We would like to deliver far more automobiles, definitely, but we are pretty protected [from supply shortages]. Why? To begin with, mainly because we are a highly profitable brand in Stellantis.

“Secondly, we should just take gain of this period of time the place some top quality brands have big shortages.

“We are getting sector share by staying equipped to guarantee supply of a motor vehicle in just three to six months – it’s not quite short, but it is much much better than some [rivals].”

Is five types the suitable range for DS?

“I do not believe it is necessary to have too several. The extra you do, at the finish of the day, the more the styles overlap.

So for me, 5 types is excellent. I will not request for a lot more. We have a minor time to make your mind up the approach for over and above 2025.

The move to electrification would make the price tag large which will most likely make us much more even additional high quality. As a result, we have to have to glance at the proper entry degree into the DS line-up [for the longer-term].”

May well there be home for a thing less mainstream? For illustration, a luxurious coupé?

“It will continue to be really hard but we have the prospect to get the job done with the other Stellantis quality brands and we have experienced some discussions previously about what we might be in a position to do in another way by means of shared technologies and synergies.

“I do not want to say I am going to promote a sporty motor vehicle due to the fact that’s not the reason of the brand name but we are wanting at something [more exclusive].”

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